How to Fight a Bear the Book

 

Brief

When assigned a self-negotiated final major project at College I was influenced by comical instruction booklets, in particular airline safety cards that had their images altered with a humorous and dark twist. This led to the development of a parody book about famous bears that had turned evil, needing to be stopped.

Core Insight

Research showed that this humour was best suited to males aged 18-35, giving reason for choosing some of my parodied characters, as the audience would remember them fondly.

Front-and-back-cover

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